Case Study: Baja Gold achieves 300%+ purchase growth with 20North's multi-channel advertising

Baja Gold boosts purchases 305% with 20North

Baja Gold, a family-owned producer of mineral-rich sea salt and ocean-based wellness products, faced challenges entering a market dominated by major competitors. With a minimal digital presence and low online sales, they partnered with 20North to build credibility and increase their visibility through paid advertising services.

20North developed a multi-platform advertising strategy across Google, Meta, and TikTok. They optimized ad spend, created tailored creatives for brand awareness, and refined audience targeting. This solution drove a 305% increase in Google purchases and a 315% increase in Meta sales, achieving a major boost in ROAS and generating thousands of new purchases.

Baja Gold