Case Study: Leroy Merlin achieves higher project sales and customer engagement with 2020 Ideal Spaces

Leroy Merlin Russia Uses 2020 Ideal Spaces to Inspire Clients and Grow Sales

Leroy Merlin Russia, the international home improvement retailer, wanted an omnichannel solution to better engage online kitchen-renovation customers while also giving store associates a powerful project-creation tool. To meet these needs, the company turned to 2020 Spaces and its 2020 Ideal Spaces product for a solution that could deliver high-quality visuals, a user-friendly experience, custom catalog support, and integration into a complex retail environment.

2020 Spaces implemented 2020 Ideal Spaces across Leroy Merlin Russia’s website and hundreds of stores, enabling customers to design projects at home and complete purchases with help from associates. The solution has driven strong adoption and measurable sales impact, with up to 60,000 projects created and saved each month, more than 112 stores using the platform, and up to 27% of saved projects converting to sales.

Leroy Merlin

Matthieu Nawrocki

Leroy Merlin