Case Study: Knoll boosts sales effectiveness with 2020 Spaces Visual Impression

2020 Visual Impression adds a new dimension to sales at Knoll

Knoll, a leading office furniture manufacturer, needed a better way to help corporate and dealer sellers showcase its large range of products and finish options. The company wanted to improve sales effectiveness and customer presentations, moving beyond time-consuming 2D/3D line drawings and outsourced renderings by using 2020 Visual Impression and related 2020 design applications.

2020 Spaces integrated Knoll’s enriched monthly catalog data into 2020 Cap, 2020 Giza, 2020 Worksheet, and 2020 Visual Impression to create fast, high-quality 3D color visualizations of configured products. The result was a simpler workflow for dealers, significantly less outsourcing for renderings, shorter sales cycles, and stronger sales opportunities; Knoll also expanded its website from 700 Planning Ideas for NeoCon 2011 to 2,500 by NeoCon 2013, giving dealers and designers more ready-to-use visual content.

Knoll

Gregg Converse

Director of Business Information Development