Case Study: The Jockey Club brings Red Rum’s legacy to life with 20.20 Limited

The Jockey Club celebrates Red Rum’s 50th anniversary with 20.20 Limited

The Jockey Club sought to celebrate the 50th anniversary of the legendary racehorse Red Rum's first Grand National victory by reimagining a large hospitality space in The Princess Royal Stand at Aintree Racecourse. They partnered with brand experience agency 20.20 Limited to create an environment that would honor the horse's legacy and resonate with racing fans.

20.20 Limited implemented a comprehensive design solution centered on environmental graphics and storytelling. The agency used extensive archival research to develop a modern yet heritage-rooted space, featuring colors inspired by Red Rum's silks and Aintree, alongside personal stories and memorabilia. The result was the new "Rum and Ginger" bar, which successfully hosted fans during the 2023 Grand National Festival and proudly displayed Red Rum's returned trophies, creating an environment that The Jockey Club was proud to associate with.

The Jockey Club