Case Study: Sunderland AFC Redefines Matchday Hospitality with 20.20 Limited

Sunderland AFC transforms Stadium of Light hospitality with 20.20 Limited in 2 matchday audits

The customer, Sunderland AFC, wanted to improve the matchday hospitality experience at their Stadium of Light for their loyal fanbase and bring in a famous fan, chef Tommy Banks. The vendor, 20.20 Limited, a brand experience agency, was engaged to help redefine this premium offering.

20.20 Limited conducted an audit of the stadium's spaces, which identified an undervalued premium suite. Their solution was to create "Banks on the Wear," a members-only, farm-to-fork fine-dining concept. 20.20 designed the space to reflect the local industrial heritage while creating a sophisticated atmosphere. The result was a highly successful premium restaurant that pays tribute to the club's history and the chef's own food ethos, open before and after every match.

Sunderland AFC