Case Study: Newcastle United FC elevates matchday hospitality at St. James’ Park with 20.20 Limited

Newcastle United FC sells out The Rooftops season in record time with 20.20 Limited

Newcastle United FC engaged the brand experience agency 20.20 Limited to set a new benchmark for hospitality at their historic stadium, St. James' Park. The challenge was to redesign two underutilized spaces, The Gallowgate Suite and The Leazes Bar, blending the club's rich history with a modern, elevated guest experience for fans.

20.20 designed two distinct concepts: The Rooftops with Fenwick, a VIP space capitalizing on panoramic views, and WINGS, a relaxed bistro. The agency upgraded all facilities and created private branded entrances to enhance the guest journey. The solutions were highly successful, with The Rooftops selling out for the season in record time and WINGS following closely behind. Both spaces were subsequently shortlisted for a 2024 Stadium Business Innovation Award, demonstrating the significant impact of 20.20's work.

Newcastle United FC