Case Study: Marella Cruises creates a fresh family-friendly cruise experience with 20.20 Limited

Marella Cruises launches Marella Discovery with 20.20 Limited, creating 8 dining venues and winning Best New Ship 2016

The customer, Marella Cruises, sought to modernize the cruise experience and attract a younger demographic with a new addition to their fleet. They partnered with brand experience agency 20.20 Limited to define a design concept for the Marella Discovery ship that would meet this challenge.

20.20 Limited designed and branded a wide range of family-friendly and trade-up environments across the ship, including dining venues, bars, and entertainment spaces. The solution successfully enhanced the holiday experience, leading the Marella Discovery to win multiple awards including several 2017 Cruiser’s Choice Awards and a 2018 Cruise Critic UK Editors' Pick for best value. The success resulted in an ongoing relationship, with 20.20 adapting its design for three subsequent ships in the Marella Cruises fleet.

Marella Cruises