Case Study: Magnet creates a premium kitchen showroom experience with 20.20 Limited

MAGNET transforms 765 sqm Stockton store with 20.20 Limited

The customer, Magnet, an established UK kitchen supplier, faced the challenge of rebuilding its brand reputation as a leading premium kitchen provider. Owned by Nobia, Magnet needed to create a new, inspirational store experience to differentiate itself from competitors. They enlisted the brand experience agency 20.20 to design a warm and multi-sensory shopping environment that would enhance their service proposition for both consumers and trade professionals.

The solution implemented by 20.20 involved a comprehensive redesign of the Magnet showroom, featuring a new façade and distinct interior zones that showcased various kitchen styles. Key elements included a Design Studio with 3D visualization tools and a dedicated Trade area. The refurbished pilot store in Stockton is the first of six sites aimed at repositioning the brand. Initial feedback from media and trade publications has been positive, with the new stores being evaluated for customer satisfaction and sales performance.

MAGNET