Case Study: ASM Global elevates AO Arena hospitality with 20.20 Limited

ASM Global upgrades AO Arena VIP hospitality for 23,000 guests with 20.20 Limited

The customer, ASM Global, operator of the AO Arena in Manchester, engaged brand experience agency 20.20 Limited to define a masterplan and venue strategy that would enhance every level of the guest experience for their 23,000-capacity venue.

20.20 Limited developed a core concept, "The Heartbeat of Manchester," which translated the arena's history and location into a new design and service strategy. The solution included creating new aspirational VIP hospitality experiences and entryways to increase dwell time and overall spend. The vendor's work redefined the guest journey across ticketing, food and beverage, and service style throughout the arena.

ASM Global