Case Study: Arsenal achieves a 105% revenue uplift with 20.20 Limited

Arsenal boosts Club Level revenues 105% with 20.20 Limited

The customer, Arsenal Football Club, faced the challenge of evolving its hospitality experiences to add more choice, character, and value for fans following an increase in capacity on the Club Level of Emirates Stadium. The vendor, 20.20 Limited, a brand experience agency, partnered with the club to develop a new concept.

The solution was the creation of Dial Square, a courtyard bar that captures the club's industrial origins through bold material storytelling. 20.20 Limited delivered a bright, social space featuring a fresh food offer and thoughtful design details. This solution achieved a 105% uplift in revenues in its first season without reducing revenues in other Club Level areas.

Arsenal