Case Study: 100 Thieves explores esports AI product potential with 20 Thousand Leagues' Nemo

100 Thieves explores esports AI with 20 Thousand Leagues after Nemo’s 8,000+ downloads

20 Thousand Leagues partnered with 100 Thieves to address the challenge of reaching serious esports players, an audience with high standards, with their B2C AI assistant product, Nemo. The core technical challenge of processing match data was tractable, but the greater difficulty was designing a user journey and omni-channel approach that was compelling enough to earn and keep the attention of this demanding community.

The solution implemented by 20 Thousand Leagues included building computer vision for real-time in-game detection, engineering a real-time data pipeline to train a neural network, and creating an omni-channel user adoption strategy supported by guerilla marketing. The results for 100 Thieves were significant, with over 8,000 unique downloads in the first six months and a thriving online community of 9,000 users, leading to acquisition talks with the esports organization.

100 Thieves