Case Study: Kellogg's Achieves Product Content Transparency with 1WorldSync

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

Kellogg’s needed a way to keep product information accurate, rich, and transparent across retail and consumer channels as expectations for detailed content grew and regulations became more demanding. Working with 1WorldSync and its GDSN/product content solutions, Kellogg focused on improving item setup, data quality, and the synchronization of product content across multiple back-end systems and markets.

1WorldSync helped Kellogg build a single repository for product content, support real-time syndication through GDSN, and prepare for major changes such as the EU-1169 mandate and GDSN Major Release 3. With 1WorldSync’s professional services, Kellogg improved automation, reduced manual work, and delivered authenticated, enriched content to trading partners; the results included successful regulatory compliance, stronger transparency efforts, a #1 ranking in Reputation Institute’s 2015 reputation survey, and recognition with 1WorldSync’s “Power of 1” Award for GDSN adoption.

Kellogg's

Dave Saunders

IT Director, Global Commercial Business Solutions