Case Study: Challenge Dairy drives sales conversion with 1WorldSync Digital Catalog

Challenge Dairy Enables Their Sales Team and Drives Conversion with Digital Catalog

Challenge Dairy, a California-based dairy foodservice producer and distributor, needed a faster, more consistent way to manage and present product content for its sales team. With nutritional facts coming from multiple vendors in inconsistent formats and key attributes spread across scattered documents, the company turned to 1WorldSync and its Digital Catalog to create a single, accurate view of product information.

Using 1WorldSync Digital Catalog, Challenge Dairy built an online, branded catalog with complete product details, downloadable sell/spec sheets, and easy access for sales teams across devices. The rollout to about 35 retail and foodservice sales staff was seamless and well received, helping Challenge Dairy reduce reliance on email, improve confidence in product marketing materials, and pursue more sophisticated accounts more effectively.

Challenge Dairy

Kenny Nesmith

District Sales Manager