Case Study: Wine Growers British Columbia achieves more video views and conversions with 1UP Digital Marketing

Wine Growers BC was looking for support in running advertising campaigns to reach new audiences during all seasons

Wine Growers British Columbia, the organization representing BC’s wine industry, needed help scaling digital advertising while making better use of an underused library of YouTube videos. 1UP Digital Marketing was brought in to support always-on campaigns, improve conversion tracking, and keep their Google Ads Grant account active by sustaining performance across search, display, video, and app advertising.

1UP Digital Marketing implemented goal tracking across the website, optimized the YouTube channel with improved titles, playlists, end screens, and cards, and managed Google Search, Display, Video, and App ads. The results included a 5008% increase in video views, a 151% increase in Google Search conversion rate, a 23% increase in website traffic, and a 10.4% increase in app ad conversion rate.

Wine Growers British Columbia

Kim Barnes

Marketing Director