Case Study: Blue Bombers Football Club boosts website traffic with 1UP Digital Marketing

The Winnipeg Blue Bombers were looking for ways to increase awareness of their initiatives while keeping to a set budget

1UP Digital Marketing helped the Winnipeg Blue Bombers Football Club, a non-profit professional Canadian football team, address the challenge of increasing awareness for its community initiatives while working within a limited marketing budget. The organization needed a cost-effective way to promote team information, ticketing options, and merchandise without overspending.

1UP Digital Marketing implemented a Google Ads Grant strategy, securing $10,000 USD per month and building multiple search campaigns with targeted ad groups, branded traffic campaigns, and dynamic ad customizers to promote upcoming home games and ticket deadlines. Over the two months leading into the season, the effort drove 35,000 additional website visitors, improved CTR by 250% to an average of 4.25%, and increased total site traffic by 13% year over year.

Blue Bombers Football Club

Wade Miller

President & CEO