Case Study: Rocky Mountaineer grows organic traffic and improves tracking with 1UP Digital Marketing

Rocky Mountaineer boosts non-branded traffic 372% with 1UP Digital Marketing

Rocky Mountaineer, a provider of luxury train journeys, partnered with vendor 1UP Digital Marketing to address challenges in digital marketing attribution and SEO. Their existing setup lacked the structure for data-driven decisions and sustainable organic growth, requiring an enhanced analytics framework and a strategy to reduce reliance on paid media.

1UP Digital Marketing implemented a comprehensive strategy involving a new data-driven SEO approach and a complete tracking overhaul. This included setting up e-commerce tracking, streamlining Google Tag Manager for GA4, and ensuring cookie compliance. The results were significant, including a 372% increase in non-branded traffic and an 80% increase in unique ranking keywords. The vendor's work also led to a 222% rise in transactions from organic search.

Rocky Mountaineer