Case Study: Discover Canada Tours increases direct bookings with 1UP Digital Marketing

Discover Canada Tours boosts direct bookings by 204% with 1UP Digital Marketing

Discover Canada Tours, a family-owned tourism agency in Vancouver, faced a challenge where only 10% of their tour bookings were coming directly through their website, with the majority of sales being driven by affiliates. They enlisted 1UP Digital Marketing to help drive more direct bookings by seeking an audit of their website tracking, a restructure of their Google Ads account, assistance with reclaiming lost Facebook assets, and help with a full site migration.

1UP Digital Marketing implemented a comprehensive strategy that included a full site migration with a pre-launch audit, a complete restructure of the Google Ads account to target North American and international markets, and a reclamation of lost Meta assets. This solution delivered exceptional results for the client, including a 69% increase in Google Search traffic, a 204% increase in direct bookings, and a 149% increase in revenue over a six-month period compared to the previous year.

Discover Canada Tours