Case Study: Allan Rouben doubles qualified lead volume with 1UP Digital Marketing

Allan Rouben doubles monthly leads and cuts Google Ads CPL 71% with 1UP Digital Marketing

Allan Rouben, a Toronto-based litigation and appeals lawyer with a solo practice, faced the challenge of reorienting his firm towards more complex, high-stakes work. He partnered with 1UP Digital Marketing to improve his digital presence, as he had no active advertising, a dated website, and a slowing referral pipeline, and he needed more qualified leads rather than just a higher volume.

1UP Digital Marketing implemented a full-funnel strategy including Google Ads, SEO, and conversion rate optimization. The results were significant, including a 125% increase in monthly leads and a 71% reduction in Google Ads cost per lead. The partnership also led to an 83% increase in annual website users and top Google search rankings for key practice areas.

Allan Rouben