Case Study: Ferguson Dechert Real Estate achieves over 200% ROI with 1st Straw's cross-platform marketing solutions

Ferguson Dechert Real Estate boosts ROI over 200% with 1st Straw

The customer, Ferguson Dechert Real Estate, sought a more effective marketing program to generate real leads. The vendor, 1st Straw, implemented a cross-platform marketing solution utilizing variable data printing and personalized URLs.

1st Straw's solution combined personalized direct mail with custom web landing pages to create a targeted campaign. The results were highly successful, generating qualified leads that converted into revenue and profit. The program achieved a return on investment of over 200%, which the client described as a grand slam and unheard of in their industry.

Ferguson Dechert Real Estate