Case Study: American Collectors Insurance boosts CTR and lowers CPC with 1SEO Digital Agency

How did 1SEO.com help this brand get more traffic online

1SEO Digital Agency partnered with American Collectors Insurance, a specialist provider of coverage for collectibles like classic cars. The client’s challenge was to effectively reach its niche audience online with a PPC campaign, avoiding irrelevant traffic from people seeking standard auto insurance and ensuring their ads were seen by qualified collectors.

1SEO's strategy involved creating a detailed list of negative keywords and structuring three highly granular campaigns focused on specific collector terms. This approach successfully filtered out unqualified clicks and targeted the precise audience. The results were significant, with a CTR increase of over 60%, a 203% drop in cost per converted click, and a 23% reduction in average CPC, maximizing the return on the client's advertising investment.

American Collectors Insurance