Case Study: Zesty achieves major product distribution gains with 1Q

How Zesty Z entered highly competitive markets with almost guarenteed success

Zesty, a new snack company with limited resources and distribution, sought a cost-effective research partner to help secure placement with major grocery retailers. Their challenge was to prove local consumer demand to store buyers without a large budget. They partnered with the vendor 1Q to achieve this goal.

1Q implemented a geo-targeted solution, testing purchase interest in six key markets for only $100 per market. The results showed extremely high purchase intent scores of over 80%. Armed with this data from 1Q, Zesty's sales team successfully convinced buyers, leading to immediate sell-in and a major gain in product distribution for the company.

Zesty

Alex Harik

Co-Founder