Case Study: Allstate speeds concept testing and launches Phone Protection Plus with 1Q

How Allstate exclusively used 1Q for crucial Concept Testing

Allstate, a major insurance provider, was facing significant challenges with its traditional concept testing process. Their internal Market Research team was unable to provide timely, meaningful insights to business leaders, as the old method of month-long quantitative research with an external partner consistently delivered results too late to impact decisions. This frustration created a key business need for a faster way to validate or refute new product concepts.

To solve this, Allstate implemented the 1Q platform for quick-turn research. Using 1Q, the company efficiently tested dozens of concepts, including screening over 1,000 smartphone owners to evaluate a new cell phone insurance product. The solution provided statistically valid results rapidly, leading directly to the successful launch of Allstate’s Phone Protection Plus. This allowed them to confidently enter the market and compete with major carriers, with 1Q delivering the reliable data needed for critical business decisions.

Allstate

Rakesh Patel

Senior Manager, Market Research Insights & Intelligence