Case Study: Gynoveda boosts revenue and cuts cancellations with 1Point1's empathy-first outsourcing

Gynoveda drives 4x revenue growth with 1Point1

Gynoveda, a women's healthcare brand that blends Ayurveda with modern tech, faced a challenge in scaling its operations after a surge of deeply personal customer inquiries on social media. Their in-house team was overwhelmed by the high emotional stakes and long, confusing chat threads, creating a trust deficit. They needed a partner, 1Point1, to help manage an empathy-first, sales-driven communication system without sounding scripted.

1Point1 implemented a dedicated, all-female team that replaced slow email and chat with a click-to-call system. This solution used active-listening protocols and smart routing for inquiries, creating a seamless and secure customer experience. The results for Gynoveda were significant, including a 43.3% reduction in cancellations, a 78% customer satisfaction score, and a quadrupling of revenue growth.

Gynoveda