Case Study: Ringier Axel Springer Polska achieves higher ad revenues and greater agility with 1plusX

Ringier Axel Springer Polska boosts ad revenues and agility with 1plusX

Ringier Axel Springer Polska (RASP) needed a simpler, more scalable way to monetize its first‑party data after seeing CPMs fall and missing deals for specific audience segments. With only three specialists able to build segments, sales and campaign setup were slow, and the publisher sought a customizable platform that would support both contextual and audience targeting to boost revenues and CPMs.

RASP integrated 1plusX’s AI‑driven data platform into its in‑house Ring Publishing system, enabling custom data and ad‑log ingestion, item profiles, and intuitive segment building for many teams. The change gave 40+ staff access to data tools, produced 50–100 new segments monthly (growing targetable profiles by 400%), and delivered measurable gains: +3% total ad revenue in 2020, +12% on data‑dependent products, a 10% CPM increase, 45% higher CTRs and a 62% growth in performance display.

Ringier Axel Springer Polska

Michal Cyrek

Big Data Architect