Case Study: Le Figaro achieves an average 38% campaign reach uplift (63% for technology) with 1plusX

Le Figaro boosts campaign reach with 1plusX

Le Figaro partnered with 1plusX to build an adaptable data management strategy that works across cookie-enabled and cookieless environments. Facing the deprecation of third‑party cookies, falling match rates and pressured CPMs, the national publisher needed a GDPR-compliant solution that could use cookie data where available, apply contextual cookieless targeting when needed, and enable real-time, first‑impression audience profiling.

Using 1plusX’s real‑time and contextual targeting, data enrichment, machine learning and Raw Data Access tools, Le Figaro built predictive, privacy‑safe audience segments and activated them across five campaigns in verticals like technology, health and luxury. The partnership delivered a 38% average reach uplift versus the previous DMP and a 63% uplift for technology campaigns; Le Figaro now plans deeper integration of 1plusX’s tools to boost impressions and extend precision targeting to app users amid evolving IDFA and cookieless challenges.

Le Figaro

Damien Mangin

Chief Data Officer