Case Study: Undone Beauty boosts revenue and ROAS with 1o8

Undone Beauty boosts ROAS 88% with 1o8

The clean beauty brand Undone Beauty struggled to articulate its core brand identity and elevate its communications beyond product marketing. The vendor, 1o8, was engaged to perform a brand diagnostic and help answer this fundamental challenge.

1o8 developed a core brand belief and a supporting archetype to inform communications, providing Undone Beauty with a distinct point of view. The vendor then implemented tailored paid social campaigns with bespoke messaging and executed SEO strategies. This solution led to a significant measurable impact, including a 44% decrease in customer acquisition cost, an 88% increase in return on ad spend, and a 22% increase in revenue for the client.

Undone Beauty