Case Study: QuickZip achieves 72% DTC revenue growth with 1o8

QuickZip boosts DTC revenue by 72% with 1o8

QuickZip, a company offering zip-on fitted sheets and duvets, came to the 1o8 Agency with an aggressive direct-to-consumer growth goal. Their challenge was that their existing educational marketing was not attention-grabbing enough to win customers from luxury competitors in their mature market category.

The 1o8 Agency developed the "Zip Into Bliss" brand platform to reposition QuickZip's premium offerings against inferior competitor solutions. This strategy moved the messaging into emotional territory, focusing on the satisfaction of a fresh bed made in minutes. The results included a 72% increase in DTC revenue and a 13.5% increase in average order value.

QuickZip