Case Study: Mush achieves 126% increase in online retail revenue with 1o8

Mush boosts online retail revenue 126% with 1o8

The customer, Mush, faced the challenge of supporting a national launch into big box retail. They needed to simultaneously increase foot traffic to these new retail locations and drive profitable growth for their direct-to-consumer (DTC) subscription business. They partnered with the vendor, 1o8, for a strategy encompassing digital and creative services along with media planning and buying.

The solution from 1o8 involved a two-pronged approach using localized out-of-home and audio media to boost retail awareness, while employing zip-code-level social media targeting for DTC customers living far from stores. 1o8 maintained a strict 0% audience overlap between the campaigns, which provided valuable data for tailoring creative strategies. This strategy led to significant results, including an 80% increase in DTC conversion rate, a 7X return on ad spend for key segments, and a 126% increase in online retail revenue.

Mush