Case Study: an insurance agent of company X achieves lower lead costs and higher sales with 1MDE

Insurance Agent of Company X cuts lead costs 11x in 3 months with 1MDE

The insurance agent of company X, an anonymized customer, faced the challenge of expensive and ineffective online lead generation. Their previous method of buying leads from aggregators for $50 each was cost-prohibitive and lacked uniqueness. They engaged the vendor, 1MDE, to estimate their growth potential and increase sales on the internet.

1MDE developed a strategy to test multiple paid advertising channels, including Facebook and Google AdWords. Over three months, they significantly optimized the customer's lead acquisition process. The results were a 155% ROI and an 11-time reduction in the average cost per lead, bringing it down from $50 to just $4.50. This successful strategy demonstrated a clear and scalable growth potential for the customer.