Case Study: Oliver Inc. improves product customization visualization with 1Digital Agency and BigCommerce

Oliver Inc. improves product option visualization with 1Digital Agency

Oliver Inc., operating as A Specialty Box, faced a challenge where their eCommerce platform could not effectively communicate their core value proposition of customizable packaging. This limitation meant shoppers could not easily see or understand the range of customization options available, causing the storefront to undersell the business. The vendor, 1Digital Agency, was engaged to address this UX and technical constraint.

The solution from 1Digital Agency involved migrating the client to BigCommerce and implementing a complete redesign of the homepage and product pages. They integrated the Doogma product visualizer to create an interactive experience, allowing customers to see packaging customizations take shape rather than just read about them. This shift from telling to showing enabled the storefront to accurately represent the business's differentiator, closing the gap between the company's capabilities and customer perception.

Oliver Inc