Case Study: Mac of All Trades reaches two audiences with SEO from 1Digital Agency

Mac of All Trades reaches two audiences with 1Digital Agency

The customer, Mac of All Trades, faced a complex SEO challenge. As a retailer of refurbished Apple hardware on BigCommerce, they needed to simultaneously reach two distinct audiences: individual consumers and bulk business buyers. Their vendor, 1Digital Agency, was tasked with creating a single SEO strategy that could effectively cater to both groups' different search behaviors and intents without one undermining the other.

1Digital Agency implemented a segmented SEO campaign. Instead of a blended approach, they researched each audience's search patterns independently and mapped their specific queries to the most relevant pages on the site. This ensured both consumer-oriented and organization-oriented demand were captured effectively. The solution's success was methodological; it made the existing catalogue legibly relevant to both buyer types simultaneously, capturing existing demand from both segments rather than having the site be optimized for one and merely tolerated by the other.

Mac of All Trades