Case Study: Location Sound improves site performance and drives more qualified traffic with 1Digital Agency

Location Sound improves Google Shopping performance with 1Digital Agency over 15 years of eCommerce expertise

The customer, Location Sound, needed to improve their website's brand integration and functionality to better serve their professional audio equipment audience. Their challenge was that a poorly designed site was harming credibility and usability for their technical buyers. To address this, they engaged vendor 1Digital Agency for a custom development project and a Google Shopping PPC campaign.

1Digital Agency implemented a dual solution, enhancing the site's design and customer interactions while simultaneously ramping up qualified traffic through a managed PPC campaign. This parallel approach ensured that the increased demand from paid search landed on an optimized destination built to convert it, which is critical for considered, specification-driven purchases. The campaign itself was continuously optimized based on performance data.

Location Sound