Case Study: Divinity Clergy Wear maintains website performance through a redesign with SEO support from 1Digital Agency

Divinity Clergy Wear maintains website performance during redesign with 1Digital Agency

Divinity Clergy Wear, a clergy and ecclesiastical apparel brand, required a website redesign to modernize its storefront and improve user experience. However, they were concerned that the changes would harm their existing organic search performance, which was vital for attracting high-intent shoppers. They enlisted 1Digital Agency to execute a redesign on the BigCommerce platform while simultaneously addressing these SEO concerns.

1Digital Agency developed a new BigCommerce website for the client, treating the redesign and SEO as a single coordinated project. Their solution involved meticulously cataloging and preserving all existing SEO equity—such as ranking URLs and on-page content—before launching the new design. This approach, combined with a parallel SEO campaign, successfully maintained the website's organic visibility throughout the transition, allowing the brand to modernize its experience without sacrificing the hard-won search demand it relied on for revenue.

Divinity Clergy Wear