Case Study: WellNow Urgent Care drives rapid COVID-19 testing demand with 19 Ideas

WellNow Urgent Care administers 2,300 COVID-19 tests in 72 hours with 19 Ideas

WellNow Urgent Care, one of the country’s largest urgent care providers, needed to quickly launch a new COVID-19 testing service that was available on a walk-in basis with no prerequisites. Their challenge was to rapidly inform the public across 12 locations with the goal of administering 750 tests within 72 hours. They reached out to the vendor, 19 Ideas, for a public relations and media relations solution.

19 Ideas swiftly implemented a comprehensive media strategy, which included pre-approved press materials and targeted outreach to reporters. This solution generated 68 earned media stories and over 13.7 million impressions. The campaign far exceeded its goal, resulting in more than 2,300 tests administered in the first 72 hours and providing an estimated publicity value of $138,000 for WellNow.

WellNow Urgent Care