Case Study: Walsh Duffield strengthens its brand and web presence with 19 Ideas

Walsh Duffield simplifies its website journey with 19 Ideas

Walsh Duffield, a long-standing family-owned insurance company, needed a new website but sought a partner to help them think bigger and create an immersive web presence that truly reflected their unique culture and history. They partnered with the vendor 19 Ideas, an advertising agency, to develop a comprehensive digital strategy that would cultivate clients and attract talent.

19 Ideas conducted in-depth discussions to formalize the Walsh Duffield brand promise of "Safe & Well" and developed client personas to guide the project. The solution included a completely revamped website featuring simplified content, plain-English product explanations, and custom photography and videography to showcase the company's people-first culture. The vendor also handled strategic changes like a new URL and complex SEO. The project was a triumph that established a long-term partnership, giving Walsh Duffield a platform to truly tell its story to clients and prospective employees.

Walsh Duffield