Case Study: The Mansion Group boosts Hotel Henry’s visibility with 19 Ideas

The Mansion Group secures articles in 6 major outlets with 19 Ideas

The Mansion Group, a hospitality company operating Buffalo's finest full-service hotel, faced the challenge of naming and launching a new independent conference hotel within a National Historic Landmark. They needed a strategic PR plan from vendor 19 Ideas to build local visibility, secure future media coverage, and create a stand-alone brand that honored the building's significant history while establishing its own modern identity.

19 Ideas implemented a solution that included developing a social media persona around #AskHenry and executing a creative media strategy involving personalized press kits. This approach successfully introduced the brand and secured earned media coverage in key local and national outlets. The vendor's efforts resulted in broadened awareness for the Hotel Henry brand, with media placements successfully incorporating its key differentiating messages.

The Mansion Group