Case Study: The Dawes Arboretum celebrates 100 years with 19 Ideas

The Dawes Arboretum marks 100 years with 19 Ideas

The Dawes Arboretum, a major arboretum and cultural archive in Ohio, approached its 100th anniversary amid significant organizational growth and change. The customer engaged vendor 19 Ideas to help shape this pivotal moment by developing a centennial identity and communications platform that honored its past while looking forward to its future.

19 Ideas developed a centennial logo that incorporated the arboretum's iconic bur oak leaf into a commemorative seal, paired with the forward-looking message "Growing Together 100 Years." The vendor also built a comprehensive communications platform, including executive messaging, talking points, and social media content to launch the multi-year celebration. This solution ensured consistent messaging across all channels, successfully framing the milestone for visitors, donors, and the broader community as the beginning of a new chapter.

The Dawes Arboretum