Case Study: Southern Junction grows followers and engagement with 19 Ideas social media strategy

Southern Junction grows Instagram followers 39% with 19 Ideas

Southern Junction, a unique barbecue restaurant in Buffalo blending Texas-style BBQ with Indian flavors, faced the challenge of growing its digital presence to introduce its "Texish" concept and engage both barbecue enthusiasts and adventurous diners. They partnered with the vendor 19 Ideas for social media strategy and creative services to address inconsistencies in their visual content, posting frequency, and brand voice.

19 Ideas developed a strategic social media playbook built on three storytelling pillars to create consistent, purposeful content. This was supported by custom photography to build a content library. The solution delivered measurable results, including a 39% growth in Instagram followers and a 55% increase in Facebook likes, while also exceeding engagement rate goals and elevating visibility for key menu items.

Southern Junction