Case Study: NFTA achieves stakeholder buy-in for Metro Rail expansion with 19 Ideas

NFTA wins stakeholder buy-in with 19 Ideas' 16-page Metro Rail expansion brochure

The NFTA faced a challenge in effectively communicating the findings and recommendations of its Amherst Corridor Metro Rail expansion project to key stakeholders, including the University at Buffalo and the public. Vendor 19 Ideas was engaged to help create a compelling communication strategy that would move beyond simply presenting facts and data to gain crucial buy-in for the project.

19 Ideas developed a highly creative and personalized 16-page brochure for the NFTA. The solution included custom illustrations of residents benefiting from the expansion, a clever vellum overlay to physically demonstrate the proposed route, impactful quotes from supporters, and smart infographics. This approach successfully personalized the project's community impact. The vendor's work provided the focal point for meetings that garnered the initial support needed for the project to advance to its next phase.

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