Case Study: Invest Buffalo Niagara generates high-quality leads with 19 Ideas

Invest Buffalo Niagara generates 307 leads with 19 Ideas

Invest Buffalo Niagara, an organization focused on economic development, needed to generate high-value leads from businesses considering expansion or relocation to their region. They partnered with the vendor 19 Ideas for assistance with digital marketing strategy, including paid search advertising, search engine optimization, and support with their HubSpot platform to better manage their initiatives.

19 Ideas implemented a data-driven strategy, reallocating the customer's budget to focus on the most effective channels. After analysis showed LinkedIn and Facebook delivered the best results, the vendor utilized targeted social media advertising and LinkedIn lead-generation ads to promote valuable content guides. This solution generated 307 new leads from advertising campaigns and an additional 63 leads from organic search, providing Invest Buffalo Niagara with a robust pipeline of potential businesses to nurture.

Invest Buffalo Niagara