Case Study: IDEA Center builds a stronger universal design brand with 19 Ideas

IDEA Center earns national attention with 19 Ideas in 3 phases

The IDEA Center, dedicated to making environments accessible through universal design, lacked a marketing platform and unified strategy to promote its innovative isUD™ tool. They engaged the vendor 19 Ideas to develop a comprehensive communications strategy to build awareness and adoption.

19 Ideas implemented a three-phased solution: creating a new messaging guide, developing a detailed infographic, and executing a media relations campaign. This approach successfully generated feature stories in regional publications like Buffalo Business First and built relationships with national outlets including Forbes.com, garnering significant internal and external attention for the IDEA Center and its isUD program.

IDEA Center