Case Study: Hospice & Palliative Care Buffalo increases patient engagement with 19 Ideas

Hospice & Palliative Care Buffalo boosts contact button clicks 467% with 19 Ideas

Hospice & Palliative Care Buffalo, a provider of comprehensive care services, was challenged with getting prospective patients to engage with their care services at an optimal time, which is often earlier than many anticipate. To address this, they partnered with the vendor 19 Ideas on an integrated marketing campaign.

19 Ideas developed the "Help Starts Here" campaign, which included a 30-second TV spot, service-specific social media videos, and a multi-channel media strategy. A key component was a custom landing page that acted as a lead generation tool. The solution delivered by 19 Ideas generated significant results, including an 8% increase in conversion events, a 66.8% increase in page views, and a 467% increase in contact button clicks.

Hospice & Palliative Care Buffalo