Case Study: Hospice & Palliative Care Buffalo boosts national awareness with 19 Ideas

Hospice & Palliative Care Buffalo boosts awareness with 2-minute campaign video from 19 Ideas

Hospice & Palliative Care Buffalo (HPCB) had the opportunity to be featured in the Netflix docuseries *Surviving Death* but needed a strategy to leverage this appearance to bring new awareness to its research and its CEO, Dr. Christopher Kerr. The organization engaged 19 Ideas to develop a public relations and digital media strategy to raise national awareness, drive engagement, and increase sales of Dr. Kerr's book.

19 Ideas executed a multi-faceted campaign that included creating a powerful anthem video from patient interviews, enhancing HPCB's and Dr. Kerr's websites for better user engagement, and conducting targeted media outreach. The efforts by 19 Ideas successfully generated significant local and national press coverage, including front-page features and podcast appearances, which elevated HPCB's profile as a thought leader and successfully drove book sales and website traffic.

Hospice & Palliative Care Buffalo (hpcb)