Case Study: Community Beer Works boosts Pride Ale sales with 19 Ideas' public relations launch strategy

Community Beer Works sells out Pride Ale in a few weeks with 19 Ideas

Community Beer Works, a Buffalo-based brewery, was preparing to launch its Pride Ale beer to support the local LGBTQIA+ community and needed a strategy to build awareness and drive sales. They engaged the vendor 19 Ideas to create a product launch strategy utilizing public relations to supplement their paid digital marketing efforts, with goals to secure media coverage and sell half of the beer's inventory.

19 Ideas implemented a two-phased media relations strategy targeting key local reporters and outlets to reach demographics not served by digital ads. This approach secured 19 media stories, generating over 254,000 impressions and an estimated $29,726 in publicity value. As a result, Community Beer Works sold out of all Pride Ale inventory within weeks, exceeding their sales goal, and every local TV affiliate provided coverage.

Community Beer Works