Case Study: Buffalo City Mission raises $15M for a new community center with 19 Ideas

Buffalo City Mission raises over $15 million with 19 Ideas

Buffalo City Mission, a nonprofit serving the homeless and impoverished, engaged vendor 19 Ideas to support its $15 million Next Century Capital Campaign. The challenge was to develop a robust communications strategy to drive awareness, engagement, and contributions for the construction of a new, state-of-the-art community center.

19 Ideas implemented a comprehensive solution that included multi-event management, strategic media placements, community engagement initiatives, and digital content creation. This effort successfully navigated challenges, including the COVID-19 pandemic, to support the campaign. The vendor's work resulted in the campaign exceeding its $15 million goal. Measurable impacts included over 200 pieces of earned media coverage and a significant increase in web traffic, with 77% of total site traffic directed to the campaign landing page.

Buffalo City Mission