Case Study: Buffalo and Erie County Botanical Gardens achieves a vivid new brand with 19 Ideas

Buffalo and Erie County Botanical Gardens refreshes its brand with 19 Ideas in 2 logo rounds

Buffalo and Erie County Botanical Gardens partnered with the vendor 19 Ideas for a rebranding initiative. The challenge was to develop a new identity and voice for the century-old institution that would suit its current stature and prepare it for a major upcoming expansion, ensuring it remained competitive.

19 Ideas executed a comprehensive solution beginning with a brand audit. They developed a new Brand Story and a visual identity featuring a custom logo inspired by art and the gardens' architecture. The result was a vibrant rebrand that embodied the organization's historic past and promising future, earning a Silver Excalibur Award from the PRSA for their work.

Buffalo and Erie County Botanical Gardens