Case Study: Buffalo and Erie County Botanical Gardens improves mobile engagement and event conversions with 19 Ideas

Buffalo and Erie County Botanical Gardens boosts mobile visits with 19 Ideas

Buffalo and Erie County Botanical Gardens engaged 19 Ideas to redesign its website, aiming to improve the user experience and better align the site with its core business goals. The challenge was to create a platform that could drive ticket sales, memberships, donations, and event registrations, all while preparing for a future period of expansion and honoring the institution's historical legacy.

19 Ideas implemented a mobile-first website redesign, informed by a deep content strategy and new branding they had previously developed for the client. The solution included flexible custom pages for exhibitions, improved pathways for transactions, and unique hand-drawn illustrations. The new website successfully pays homage to the Gardens' historical significance while providing a sophisticated and extensible platform to support its future growth and success.

Buffalo and Erie County Botanical Gardens