Case Study: 43North improves its website experience with 19 Ideas

43North refreshes its website in a months-long overhaul with 19 Ideas

43North, a Buffalo-based tech incubator and accelerator, was ready to refresh its brand and online presence after ten years of operation. Their challenge was to redesign their website to better serve their three key audiences: founders, investors, and the local community, with updated messaging and a more streamlined user experience. They partnered with the vendor 19 Ideas for a comprehensive website development and branding project.

19 Ideas conducted a full brand audit and competitive analysis to inform their strategy. The solution included creating an updated brand guide and a new custom website featuring audience-specific user journeys, a dynamic portfolio search function, and an improved events section. The result was a sleek, effective website that improved the user experience and marketing funnel, earning a Web Excellence Award and positioning 43North for future growth. The 19 Ideas team was praised for their partnership and execution of both the overarching vision and fine details.

43North