Case Study: CarFinance 247 transforms into a national brand with 180ºSouth Agency

CarFinance247 grows from 7 to 250+ employees with 180ºSouth Agency

The customer, CarFinance247, a UK-based car finance broker, sought to evolve its visual identity to match its growth from a family business into a major national brand. They partnered with the vendor, 180ºSouth Agency, for a comprehensive digital-first rebranding and website design project to achieve this transformation while maintaining their core values.

180ºSouth Agency implemented a full rebrand, starting with a logo refresh and the creation of new brand guidelines. They designed a new website in tandem with UX, conducting extensive user testing to ensure high conversion rates. The solution also included a full brand relaunch with new copy, a tone of voice, and an outdoor ad campaign. As a result, CarFinance247 solidified its position as the UK's leading car finance broker, growing from 7 to over 250 employees and seeing a large increase in revenue.

CarFinance247