Case Study: North Spore triples organic traffic with 180 Marketing

North Spore triples organic traffic in 16 months with 180 Marketing

North Spore, an eCommerce business selling mushroom growing kits, faced a significant challenge when their website's traffic was severely impacted by a Google Core Algorithm Update. They engaged the SEO services of vendor 180 Marketing to recover and grow their organic search presence.

180 Marketing implemented a comprehensive, proprietary SEO playbook for North Spore. This involved a full audit, on-page optimizations, a strategic content plan, index cleanup, and a diverse link-building campaign. As a result, 180 Marketing successfully tripled North Spore's organic search traffic within 16 months and increased their number of first-page keywords from 910 to 3,452.

North Spore